Sony Ericsson today announces 30 September 2008 as the official launch datefor the highly anticipated XPERIA鈩?X1 鈥?initially available to consumers in theUK, Germany and Sweden. The handset will be available in other markets acrossEurope, Asia and Latin America throughout Q4 2008.
Asia Pacific : Indonesia, Singapore, Bangladesh, Cambodia, India, Malaysia,Philippines, Taiwan, Thailand and Vietnam
Western Europe : Spain, France, Italy, Switzerland, Netherlands, Austria,Norway, Denmark, Belgium, Portugal
Central Europe : Poland, Hungary, Czech Republic
Middle East : UAE, Saudi Arabia, Kuwait
Africa : South Africa
Latin America : Argentina, Chile, Uruguay, Paraguay and Bolivia
Availability dates for North America, China, Australia and Russia along withother countries not mentioned above will be announced by local markets in thecoming months.
To start the countdown to the launch of XPERIA鈩?X1, Sony Ericsson will host alive global webcast on September 15 at 13:00 GMT + 1, offering viewers the firstin-depth demonstration of the handset. The web cast will also premiere the firstepisode of an alternative reality thriller Johnny X. To register to view the webcast and Q&A session with XPERIA鈩?X1 Senior Product Manager Magnus J Andersson,please visit: www.sonyericsson.com/premiere.
鈥淲e are extremely pleased with the innovation and new user experience we havecreated for consumers on the XPERIA鈩?X1,鈥?said Rikko Sakaguchi CVP and Head ofCreation and Development at Sony Ericsson. 鈥淭he in-depth demonstration on theweb cast will showcase how this handset is truly unique. The nine panel ecosystem puts the user in total control of the primary experiences available onthe phone and allows consumers to personalise the panel interface to suit theirneeds and lifestyle. The XPERIA鈩?X1 has the highest quality screen on themarket, four-way navigation keys and optical joy stick to give a stresslessbrowsing experience and, with its super fast processor and network speed theXPERIA鈩?X1 really bridges the gap between personal, entertainment and workmobile needs.鈥?br>
Johnny X Alternative Reality Thriller
Johnny X is about a young man with amnesia desperately piecing together hisidentity. The webisodic thriller comprises of nine episodes, created todemonstrate the rich, immersive and experiential elements of the XPERIA鈩?X1.
The storyline follows Johnny X on his mission to rediscover his identity. As hefinds out more about his lost life in a race against time, he updates his XPERIA鈩?X1 with new content to piece together his personality and identity, reflectinghow the phone can be personalized to suit users鈥?individual lifestyle and needs.Will Johnny X find out who he really is before it鈥檚 too late?
鈥淧roducing the Johnny X thriller has given us an engaging platform todemonstrate all the capabilities and features a user can experience with theXPERIA鈩?X1 phone,鈥?said Jack Tan, General Manager, Singapore at Sony Ericsson.鈥淭he panel interface is a perfect way to reflect your personality and can betailored and changed to suit your exact needs at any given time. No two XPERIA鈩?X1 will ever have the same combination of panels on the phone; we are allindividuals and deserve to have a phone that reflects that. 鈥?br>
Over a three week period, one new episode of Johnny X will be posted online atwww.sonyericsson.com/Johnnyxevery Monday, Wednesday and Friday starting on Monday, September 22. Check outthe trailer for the series at www.whoisjohnny-x.com
The official global launch of the XPERIA鈩?X1 will take place at Tent London aspart of London Design Week between September 18 鈥?21st. Tent London is one ofthe most comprehensive and diverse design events of the year. It is amulti-disciplinary event in an exciting location that will appeal equally todesigners, media and consumers - embracing art to architecture, vintage tocontemporary and raw talent to established trend-setters.
The XPERIA鈩?X1 is the first product under Sony Ericsson鈥檚 new premium sub-brandXPERIA鈩? Designed to meet consumers鈥?needs for a converged entertainment andmobile web communication experience, the XPERIA鈩?X1 is an extremely stylishhandset encased in a real stainless steel body, with a striking arc-sliderdesign, supported by a powerful multimedia ecosystem.
Consumers can access a world of experiences by tapping on one of the uniquecustomisable panels on the three-inch high resolution touch-widescreen. WindowsMobile庐 lets you choose from a dynamic range of activities anytime and anywhere;from enjoying your music, watching a video, checking email, shopping online orworking with Windows Mobile Office on-the-move. The full QWERTY keyboard andquality metal casing completes this premium handset. For more information pleasevisit: www.sonyericsson.com/x1